Hello. I'm Luiz Aguiar, a creative lead and art director based in São Paulo, Brazil.

I am a Creative Director with over 23 years of experience crafting campaigns that authentically and strategically connect brands with people. Passionate about leading multidisciplinary teams, I thrive on transforming ideas into impactful visual solutions that align with business objectives and market trends.Throughout my career, I’ve collaborated with global brands such as Heineken, iFood, Samsung, Claro, Vigor, and many others. I’ve led projects spanning branding, integrated online and offline campaigns, brand activations, and innovative digital experiences.My approach blends disruptive creativity, strategic storytelling, and efficient team and resource management to deliver results that consistently exceed expectations. I firmly believe creativity flourishes in collaborative environments fueled by real insights, and I dedicate myself to fostering dynamic, productive, and highly innovative workplaces.